Personal Information
Action Rideshop uses personal information to better understand your needs and interests and to provide you with better service. On some of Action Rideshop’s Web pages, you may be able to request information, subscribe to mailing lists, participate in online discussions, provide feedback, register for events, apply for membership. The types of personal information you provide to us on these pages may include name, address, phone number, email address, user IDs, passwords, billing information, or other information.

How We Use Your Information

Action Rideshop does not sell, rent, or lease any individual's personal information or lists of email addresses to anyone for marketing purposes, and we take commercially reasonable steps to maintain the security of this information. Action Rideshop may use non-personal data that is aggregated for reporting about Action Rideshop’s Web site usability, performance, and effectiveness. It may be used to improve the experience, usability, and content of the site.

Information Sharing
Action Rideshop does not sell, rent, or lease any individual's personal information or lists of email addresses to anyone for marketing purposes, and we take commercially reasonable steps to maintain the security of this information. However, Action Rideshop reserves the right to supply any such information to any organization into which Action Rideshop may merge in the future or to which it may make any transfer in order to enable a third party to continue part or all of Action Rideshop’s services. We also reserve the right to release personal information to protect our systems or business, when we reasonably believe you to be in violation of our Terms of Use or if we reasonably believe you to have initiated or participated in any illegal activity. In addition, please be aware that in certain circumstances, Action Rideshop may be obligated to release your personal information pursuant to judicial or other government subpoenas, warrants, or other orders.

Please remember that any information (including personal information) that you disclose in public areas of our Web site, such as forums, message boards, and news groups, becomes public information that others may collect, circulate, and use. Because we cannot and do not control the acts of others, you should exercise caution when deciding to disclose information about yourself or others in public forums such as these.

If you do not want your personal information collected and used by Action Rideshop, please do not visit Action Rideshop’s Web site or apply for participation status. 

Security
Action Rideshop makes every effort to protect personal information by users of the Web site, including using firewalls and other security measures on its servers. No server, however, is 100% secure, and you should take this into account when submitting personal or confidential information about yourself on any Web site, including this one. Much of the personal information is used in conjunction with participation-level services such as collaboration and discussion, so some types of personal information such as your name, company affiliation, and email address will be visible to other Action Rideshop participators and to the public. Action Rideshop assumes no liability for the interception, alteration, or misuse of the information you provide. You alone are responsible for maintaining the secrecy of your personal information. Please use care when you access this Web site and provide personal information.

News letter Opt Out
Action Rideshop may email you electronic newsletters, announcements, surveys or other information. If you prefer not to receive any or all of these communications, you may opt out by following the directions provided within the electronic newsletters and announcements.

Cookies
Our site may use a feature of your browser to set a "cookie" on your computer. Cookies are small packets of information that a Web site's computer stores on your computer. Action Rideshop’s Web site can then read the cookies whenever you visit our site. We may use cookies in a number of ways, such as to save your password so you don't have to re-enter it each time you visit our site, to deliver content specific to your interests and to track the pages you've visited. These cookies allow us to use the information we collect to customize your Action Rideshop experience so that your visit to our site is as relevant and as valuable to you as possible. Most browser software can be set up to deal with cookies. You may modify your browser preference to provide you with choices relating to cookies. You have the choice to accept all cookies, to be notified when a cookie is set or to reject all cookies. If you choose to reject cookies, certain of the functions and conveniences of our Web site may not work properly, and you may be unable to use those Action Rideshop services that require registration in order to participate, or you will have to re-register each time you visit our site. Most browsers offer instructions on how to reset the browser to reject cookies in the "Help" section of the toolbar. We do not link non-personal information from cookies to personally identifiable information without your permission.

Log Files

Every time you request or download a file from the Web site, Action Rideshop may store data about these events and your IP address in a log file. Action Rideshop may use this information to analyze trends, administer the Web site, track users' movements, and gather broad demographic information for aggregate use or for other business purposes.

Aggregate Information
Action Rideshop may gather aggregate information, which refers to information your computer automatically provides to us and which cannot be tied back to you as a specific individual. Examples include referral data (the Web sites you visited just before and just after our site), the pages viewed, time spent at our Web site, and Internet Protocol (IP) addresses. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. For example, when you request a page from one of our sites, our servers log your IP address to create aggregate reports on user demographics and traffic patterns and for purposes of system administration.

Non-Personal Information
Non-personal information is data about usage and service operation that is not directly associated with a specific personal identity. Action Rideshop may collect and analyze non-personal information to evaluate how visitors use Action Rideshop’s Web site.